Platform Comparison
Which platform is better for real estate agents? Compare features, pricing, and real user experiences.
Rating: 4/5
From: $399/mo
Avg CPL: $30
Best for established agents
Rating: 3.8/5
From: $0
Best for top performing agents
Still comparing platforms? There might be a better option entirely.
Discover the lead source agents wish they'd found sooner — exclusive leads, lower cost, no contracts.
Feature Comparison
Feature
BoomTown
HomeLight
Starting Price
$399/mo
$0
Avg Cost/Lead
$30
N/A
Our Rating
4/5
3.8/5
Free Tier
✗
✓
Contract Required
Yes
Yes
Year Founded
2006
2012
IDX websites
CRM
lead generation
automated marketing
analytics
agent matching
performance data
transaction tracking
client communication
Strengths & Weaknesses
Pros
Cons
Pros
Cons
4×
More Leads
25%
Lower Cost
100%
Exclusive
"Finally, leads that actually answer the phone. Worth every penny."
— Agent, Denver, CO
Our Verdict
Choose BoomTown if: You need IDX websites and CRM and are established agents or teams.
Choose HomeLight if: You prioritize agent matching and performance data and are top performing agents or data driven agents. It's also the more affordable option starting at $0.
Bottom line: Both platforms serve real estate agents well, but in different ways. BoomTown scores 4/5 in our ratings while HomeLight scores 3.8/5. Your best choice depends on your specific needs, budget, and experience level.
Or Skip the Comparison
Instead of comparing BoomTown vs HomeLight, skip the middleman entirely. Google Local Services Ads deliver exclusive, high-intent leads at ~$15 each — and you own everything.
See How It Works →FAQ
BoomTown (4/5) is best for established agents and teams, while HomeLight (3.8/5) is best for top-performing agents and data-driven agents. Your choice depends on your specific needs and budget.
BoomTown starts at $399/month while HomeLight starts at $0. Compare total cost of ownership including lead costs.
Yes, many agents use multiple platforms together. BoomTown and HomeLight can complement each other if they serve different functions in your lead generation process.
Lead quality depends on many factors. BoomTown specializes in buyer, seller leads while HomeLight focuses on buyer, seller leads. Both can produce quality leads with proper follow-up.
Keep Learning
Explore reviews, alternatives, and pricing for these platforms
Wait — Don't Leave Empty-Handed
See how agents are getting exclusive leads at lower cost than Zillow — delivered straight to their phone. No shared leads. No bidding wars.
4×
More leads
25%
Lower cost
100%
Exclusive
Free 15-minute consultation. No contracts. No pressure.