Data & Research
Free statistics, data reports, and research on real estate lead generation. Cite our data in your content.
An interactive lead generation planning calculator for agents with sourced CPL, close-rate, response-time, and nurture ROI benchmarks plus a downloadable CSV.
Tenure and equity benchmarks covering 11.8-year median homeowner tenure, $17.6T mortgage-holder equity, $11.5T tappable equity, and equity-rich seller lead signals across 72 data points and 18 sources.
Content marketing benchmarks covering 43% online-first buyer behavior, 39% social lead generation technology, 74% demand generation impact, and website, blog, SEO ROI across 64 data points and 18 sources.
Downsizing lead generation benchmarks covering 75% aging-in-place preference, 44% inevitable-move expectations, 79.1% older-adult homeownership, and 28% empty-nester large-home ownership across 66 data points and 18 sources.
Life-event lead generation benchmarks covering 42% housing-driven moves, 26% family-driven moves, 16% employment-driven moves, and 19% different-metro search behavior across 72 data points and 21 sources.
A sourced directory of 75 real estate data providers and public data sources agents can use for seller leads, buyer leads, CRM enrichment, advertising, and market research.
Phone prospecting benchmarks covering 37% phone-led cold outreach, 258M Do Not Call registrations, 5-minute response windows, and TCPA risk across 62 data points and 18 sources.
Google Local Services Ads benchmarks covering $60 average LSA CPL, $102.51 real estate search CPL, 88% buyer agent usage, and review-driven local intent across 64 data points and 20 sources.
A sourced guide to why agents quit: first-year transaction gaps, income and benefits pressure, affordability headwinds, and durable consumer demand for agents across 51 data points and 5 source families.
Buyer lead generation benchmarks covering 88% buyer agent usage, 43% online-first search, 37% online agent discovery, and 66% online tour scheduling preference across 66 data points and 20 sources.
YouTube lead generation benchmarks covering 84% U.S. adult usage, 253M U.S. ad reach, 72% buyer 3D tour demand, and 82% video ROI data across 67 data points and 25 sources.
Lead quality and fraud benchmarks covering 49.6% non-human traffic, 22.3% invalid unique visits, $470M text scam losses, and $16.6B IC3 cybercrime losses across 62 data points and 18 sources.
Online review and reputation benchmarks covering 97% local review usage, six-site consumer research behavior, 71% Google recommendation usage, and real estate trust data across 62 data points and 17 sources.
Webinar lead generation benchmarks covering 57% registrant-to-attendee conversion, 48% average attendance, 85% video lead-generation impact, and platform reach across 64 data points and 18 sources.
Investor lead generation benchmarks covering 17% investor purchase share, 26% low-price investor share, 69% cash investor purchases, and $65.3K flip gross profit across 60 data points and 18 sources.
FSBO lead generation benchmarks covering 5% FSBO share, a $65K agent-assisted price gap, 40% of FSBOs not actively marketing, and seller follow-up data across 58 data points and 15 sources.
AI chatbot lead generation benchmarks covering 7% REALTOR chatbot adoption, 68% monthly AI use, 47% buyer first-agent hiring, and CRM automation data across 63 data points and 18 sources.
Lead scoring benchmarks covering 5-minute response windows, 88% buyer agent usage, 91% seller agent usage, 37% online buyer agent discovery, and CRM qualification data across 69 data points and 18 sources.
Inside sales agent appointment setting benchmarks covering 21x faster qualification, 39% social lead technology share, 3-5% ISA appointment conversion, and $69K pay data across 67 data points and 18 sources.
Probate real estate lead generation benchmarks covering 3.07 million U.S. deaths, 24% will adoption, 91% seller agent usage, and mortgage-free ownership data across 61 data points and 16 sources.
Home valuation lead generation benchmarks covering 91% seller agent usage, 23% landing page signup rates, 5.89% average conversion rates, and homeowner cost pressure data across 52 data points and 14 sources.
Google Business Profile benchmarks for agents covering 66% Google trust, 45% Google Maps trust, 62% avoidance of inaccurate listings, and review, photo, and engagement data across 68 data points and 16 sources.
State-by-state seller lead cost pressure benchmarks covering all 50 states, anchored to a $77 national paid-search CPL baseline with Census home value and homeownership data across 70 data points and 14 sources.
Expired listing data covering 59% of sellers hiring the first agent they speak with, 21x faster lead qualification inside five minutes, 18% of existing listings taking discounts, and multichannel follow-up benchmarks from NAR, Zillow, MIT, HubSpot, and 18 sources.
Relocation lead generation data covering 36% out-of-state client moves, 46% of moves to the South, 18.8% long-distance house-hunter demand, remote-work relocation behavior, and inbound job-migration signals from NAR, Census, Redfin, Zillow, Pew, and 16 sources.
Buyer and seller agent selection data covering 88% buyer agent usage, 91% seller agent usage, 37% buyer online agent discovery, review trust, and service expectations from NAR, Zillow, BrightLocal, Salesforce, Pew, and 15 sources.
Seller lead generation data covering 91% agent usage, 5% FSBO share, 36% online agent discovery, staging lift, seller price-cut trends, and listing-side conversion context from NAR, Zillow, Redfin, and 18 sources.
Historical lead generation trend report covering the shift from offline prospecting to portals, PPC, SEO, CRM automation, and AI-assisted follow-up, with 68 data points from NAR, Census, and 15 sources.
Portal lead generation benchmarks covering Zillow, Redfin, Homes.com, and Realtor.com, including 36% of sellers finding agents online, 108 million Homes.com monthly visitors, and 47% higher Redfin service-request rates.
Farm area selection benchmarks (5-8% turnover, 250-500 homes), direct mail response rates up to 9%, 161% average direct mail ROI, 75% brand recall vs 44% for digital, 3-year revenue model for a 500-home farm, and market penetration milestones from NAR, DMA, USPS, Canada Post, Epsilon, and 18 industry sources.
Response rates by format (postcards 1-5%, handwritten letters 5-10%), geographic farming benchmarks (12-18 months to first listings), cost-per-lead comparisons, USPS consumer behavior data (90% open rate, 17.5-day household dwell time), ROI benchmarks (29x median), and multichannel lift data from USPS, ANA/DMA, Canada Post, NAR, and 20 industry sources.
Speed-to-lead benchmarks, minute-by-minute conversion decay rates (26% at 1 min to 1.5% at 24 hours), after-hours lead behavior (62% outside business hours), AI automation impact, follow-up timing optimization, and financial impact data from MIT, NAR, InsideSales, Zillow, and 24 industry sources.
Industry conversion benchmarks (2.4% average), form optimization data (50% lift from reducing fields), IDX lead capture rates, mobile vs. desktop performance (73% mobile traffic), A/B testing impact, page speed effects, and top performer benchmarks (11.45% for top 10%) from Unbounce, HubSpot, NAR, Google, and 22 sources.
Platform-by-platform PPC data: Google Ads CPC ($2.53), Facebook CPL ($16.61), conversion rates (3.28% Google, 8-12% Facebook Lead Ads), retargeting benchmarks, mobile vs. desktop performance, ROI by channel, and budget allocation trends from WordStream, NAR, Hootsuite, and 22 industry sources.
How Gen Z, Millennials, Gen X, and Baby Boomers find agents and convert. Boomers are 42% of buyers, 41% of younger buyers use social media, 50% of young millennials find agents via referral, from NAR, RE/MAX, Zillow, and 22 industry sources.
How much agents spend (58% invest $1K-$10K/month), GCI allocation benchmarks (10% recommended), ROI by channel (SEO delivers 1,389%), digital vs. traditional budget split (54.2% digital), top producer spending patterns, and technology tool costs from NAR, First Page Sage, WebFX, Tom Ferry, and 19 industry sources.
SMS open rates (98%), 90-second response times, 21-35% click-through rates, $71 ROI per $1 spent, TCPA compliance data, real estate-specific conversion benchmarks, and consumer preference data from NAR, Omnisend, EZ Texting, Forbes, and 20 industry sources.
Open house attendance data (50% of buyers attend), 2.5% visitor-to-buyer conversion rate, zero cost per lead analysis, virtual open house adoption (87% more views), and timing benchmarks from NAR, Zillow, Gitnux, and 16 industry sources.
Organic search converts at 7.9%, local searches drive 76% contact rate, Google Business Profile generates 7x more clicks when complete, and mobile accounts for 68% of all searches, from BrightLocal, Google, Moz, and 22 industry sources.
Listing video generates 403% more inquiries, virtual tours sell homes 31% faster, drone footage cuts time on market by 68%, and YouTube CPL averages $3-$12 for real estate agents from NAR, Wyzowl, Matterport, and 24 industry sources.
How 82% of all transactions come from referrals and repeat business, buyer referral rates (43% referred by friend/family, 49% of first-time buyers), seller rates (66% via referral/past agent), income impact by experience level ($8,100 vs $78,900), and referral fee benchmarks from NAR, Journal of Marketing, and 22 industry sources.
Email ROI benchmarks ($36 per $1 spent), open rates (41.8% vs 21.5% cross-industry), drip campaign performance (451% more qualified leads), segmentation impact (+760% revenue), and adoption data from Mailchimp, Campaign Monitor, HubSpot, Litmus, and 24 industry sources.
Platform-by-platform performance data for Facebook (52% of agents report leads, $28-$55 CPL), Instagram, LinkedIn, TikTok, and YouTube, with paid social benchmarks, video ROI (403% more inquiries), and conversion rates from NAR, HubSpot, Sprout Social, and 22 industry sources.
Market share trends (21% all-time low), demographic shifts (median age 40), down payment financing (59% savings, 10% median), agent selection patterns (67% hire first agent), and generational breakdown from NAR and 20 industry sources.
CRM adoption rates (45% of agents), $8.71 ROI per $1 spent, email drip benchmarks, pipeline management data, automation impact, and lead nurturing conversion metrics from NAR, Salesforce, and 22 industry sources.
AI usage frequency, CRM adoption rates, tech spending benchmarks, top tools (ChatGPT 58%, eSignature 79%), proptech market data, and emerging tech adoption from NAR and 18 industry sources.
Speed-to-lead benchmarks, follow-up persistence data, contact channel effectiveness (SMS 98% open rate vs. email 21-33%), after-hours inquiry patterns, and CRM/AI adoption metrics from 20 industry sources.
Source-by-source conversion benchmarks comparing referrals (30%+), expired listings (20.7%), SEO (14.6%), Google PPC (2.4-3.5%), and portal leads (0.4-1.2%) with cost-per-close data from 24 industry sources.
Channel-by-channel ROI data comparing Google Ads, Facebook, SEO, email, direct mail, and referrals with cost-per-close calculations from 22 industry sources.
Cost per lead benchmarks, conversion rates by source, response time data, and ROI metrics from NAR, Zillow, HubSpot, and 15 other industry sources.
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