Platform Comparison
Which platform is better for real estate agents? Compare features, pricing, and real user experiences.
Rating: 4/5
From: $399/mo
Avg CPL: $30
Best for established agents
Rating: 3.7/5
From: $0
Best for buyer's agents
Still comparing platforms? There might be a better option entirely.
Discover the lead source agents wish they'd found sooner — exclusive leads, lower cost, no contracts.
Feature Comparison
Feature
BoomTown
Opcity
Starting Price
$399/mo
$0
Avg Cost/Lead
$30
N/A
Our Rating
4/5
3.7/5
Free Tier
✗
✓
Contract Required
Yes
Yes
Year Founded
2006
2015
IDX websites
CRM
lead generation
automated marketing
analytics
qualified leads
transaction tracking
referral management
quality scoring
Strengths & Weaknesses
Pros
Cons
Pros
Cons
4×
More Leads
25%
Lower Cost
100%
Exclusive
"We went from struggling with Zillow to getting exclusive calls daily."
— Real Estate Agent, Austin, TX
Our Verdict
Choose BoomTown if: You need IDX websites and CRM and are established agents or teams.
Choose Opcity (Move.com) if: You prioritize qualified leads and transaction tracking and are buyer's agents or teams. It's also the more affordable option starting at $0.
Bottom line: Both platforms serve real estate agents well, but in different ways. BoomTown scores 4/5 in our ratings while Opcity (Move.com) scores 3.7/5. Your best choice depends on your specific needs, budget, and experience level.
Or Skip the Comparison
Instead of comparing BoomTown vs Opcity, skip the middleman entirely. Google Local Services Ads deliver exclusive, high-intent leads at ~$15 each — and you own everything.
See How It Works →FAQ
BoomTown (4/5) is best for established agents and teams, while Opcity (Move.com) (3.7/5) is best for buyer's agents and teams. Your choice depends on your specific needs and budget.
BoomTown starts at $399/month while Opcity (Move.com) starts at $0. Compare total cost of ownership including lead costs.
Yes, many agents use multiple platforms together. BoomTown and Opcity (Move.com) can complement each other if they serve different functions in your lead generation process.
Lead quality depends on many factors. BoomTown specializes in buyer, seller leads while Opcity (Move.com) focuses on buyer, relocating leads. Both can produce quality leads with proper follow-up.
Keep Learning
Explore reviews, alternatives, and pricing for these platforms
Wait — Don't Leave Empty-Handed
See how agents are getting exclusive leads at lower cost than Zillow — delivered straight to their phone. No shared leads. No bidding wars.
4×
More leads
25%
Lower cost
100%
Exclusive
Free 15-minute consultation. No contracts. No pressure.