Platform Comparison
Which platform is better for real estate agents? Compare features, pricing, and real user experiences.
Rating: 3.8/5
From: $0
Best for top performing agents
Rating: 3.7/5
From: $0
Best for buyer's agents
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Feature Comparison
Feature
HomeLight
Opcity
Starting Price
$0
$0
Avg Cost/Lead
N/A
N/A
Our Rating
3.8/5
3.7/5
Free Tier
✓
✓
Contract Required
Yes
Yes
Year Founded
2012
2015
agent matching
performance data
transaction tracking
client communication
qualified leads
referral management
quality scoring
Strengths & Weaknesses
Pros
Cons
Pros
Cons
4×
More Leads
25%
Lower Cost
100%
Exclusive
"Our cost per lead dropped by 40% in the first month. Game changer."
— Broker, Tampa, FL
Our Verdict
Choose HomeLight if: You need agent matching and performance data and are top performing agents or data driven agents.
Choose Opcity (Move.com) if: You prioritize qualified leads and transaction tracking and are buyer's agents or teams.
Bottom line: Both platforms serve real estate agents well, but in different ways. HomeLight scores 3.8/5 in our ratings while Opcity (Move.com) scores 3.7/5. Your best choice depends on your specific needs, budget, and experience level.
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See How It Works →FAQ
HomeLight (3.8/5) is best for top-performing agents and data-driven agents, while Opcity (Move.com) (3.7/5) is best for buyer's agents and teams. Your choice depends on your specific needs and budget.
HomeLight starts at $0 while Opcity (Move.com) starts at $0. Compare total cost of ownership including lead costs.
Yes, many agents use multiple platforms together. HomeLight and Opcity (Move.com) can complement each other if they serve different functions in your lead generation process.
Lead quality depends on many factors. HomeLight specializes in buyer, seller leads while Opcity (Move.com) focuses on buyer, relocating leads. Both can produce quality leads with proper follow-up.
Keep Learning
Explore reviews, alternatives, and pricing for these platforms
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Lower cost
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