Platform Comparison
Which platform is better for real estate agents? Compare features, pricing, and real user experiences.
Rating: 3.8/5
From: $0
Best for top performing agents
Rating: 3.5/5
From: $20
Avg CPL: $35
Best for established agents
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Feature Comparison
Feature
HomeLight
Zillow
Starting Price
$0
$20
Avg Cost/Lead
N/A
$35
Our Rating
3.8/5
3.5/5
Free Tier
✓
✗
Contract Required
Yes
Yes
Year Founded
2012
2006
agent matching
performance data
transaction tracking
client communication
buyer leads
seller leads
CRM
auto matching
advertising
mobile app
lead management
Strengths & Weaknesses
Pros
Cons
Pros
Cons
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25%
Lower Cost
100%
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"Finally, leads that actually answer the phone. Worth every penny."
— Agent, Denver, CO
Our Verdict
Choose HomeLight if: You need agent matching and performance data and are top performing agents or data driven agents. It's also the more affordable option starting at $0.
Choose Zillow Premier Agent if: You prioritize buyer leads and seller leads and are established agents or teams.
Bottom line: Both platforms serve real estate agents well, but in different ways. HomeLight scores 3.8/5 in our ratings while Zillow Premier Agent scores 3.5/5. Your best choice depends on your specific needs, budget, and experience level.
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See How It Works →FAQ
HomeLight (3.8/5) is best for top-performing agents and data-driven agents, while Zillow Premier Agent (3.5/5) is best for established agents and teams. Your choice depends on your specific needs and budget.
HomeLight starts at $0 while Zillow Premier Agent starts at $20. Compare total cost of ownership including lead costs.
Yes, many agents use multiple platforms together. HomeLight and Zillow Premier Agent can complement each other if they serve different functions in your lead generation process.
Lead quality depends on many factors. HomeLight specializes in buyer, seller leads while Zillow Premier Agent focuses on buyer, seller leads. Both can produce quality leads with proper follow-up.
Keep Learning
Explore reviews, alternatives, and pricing for these platforms
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Lower cost
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