Platform Comparison

Opcity (Move.com) vs Realtor.com Premier Agent

Which platform is better for real estate agents? Compare features, pricing, and real user experiences.

Opcity (Move.com)

Rating: 3.7/5

From: $0

Best for buyer's agents

Realtor.com Premier Agent

Rating: 3.8/5

From: $25

Avg CPL: $40

Best for established agents

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Feature Comparison

Side-by-Side Features

Feature

Opcity

Realtor.com

Starting Price

$0

$25

Avg Cost/Lead

N/A

$40

Our Rating

3.7/5

3.8/5

Free Tier

Contract Required

Yes

Yes

Year Founded

2015

1996

qualified leads

transaction tracking

referral management

quality scoring

buyer leads

seller leads

CRM integration

listing promotion

agent profile

Strengths & Weaknesses

Pros & Cons

Opcity (Move.com)

Pros

  • No upfront cost
  • Pre-qualified leads
  • Pay only on successful transaction
  • High lead quality
  • Good conversion tracking

Cons

  • High transaction fees (25-35%)
  • Limited to qualifying agents
  • Geographic restrictions
  • Competitive selection process
  • Long-term contract commitment

Realtor.com Premier Agent

Pros

  • High-quality traffic from MLS source
  • Strong brand trust with consumers
  • Good integration with MLS
  • Professional agent profiles
  • Less saturated than Zillow

Cons

  • Expensive cost per lead
  • Shared leads with competitors
  • Limited customization options
  • Geography restrictions apply
  • Annual contract commitment

More Leads

25%

Lower Cost

100%

Exclusive

"We went from struggling with Zillow to getting exclusive calls daily."

— Real Estate Agent, Austin, TX

Our Verdict

It's a close call

Choose Opcity (Move.com) if: You need qualified leads and transaction tracking and are buyer's agents or teams. It's also the more affordable option starting at $0.

Choose Realtor.com Premier Agent if: You prioritize buyer leads and seller leads and are established agents or teams.

Bottom line: Both platforms serve real estate agents well, but in different ways. Realtor.com Premier Agent scores 3.8/5 in our ratings while Opcity (Move.com) scores 3.7/5. Your best choice depends on your specific needs, budget, and experience level.

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FAQ

Opcity vs Realtor.com FAQ

Which is better: Opcity (Move.com) or Realtor.com Premier Agent?

Opcity (Move.com) (3.7/5) is best for buyer's agents and teams, while Realtor.com Premier Agent (3.8/5) is best for established agents and teams. Your choice depends on your specific needs and budget.

What's the price difference between Opcity (Move.com) and Realtor.com Premier Agent?

Opcity (Move.com) starts at $0 while Realtor.com Premier Agent starts at $25. Compare total cost of ownership including lead costs.

Can I use both Opcity (Move.com) and Realtor.com Premier Agent?

Yes, many agents use multiple platforms together. Opcity (Move.com) and Realtor.com Premier Agent can complement each other if they serve different functions in your lead generation process.

Which platform has better lead quality?

Lead quality depends on many factors. Opcity (Move.com) specializes in buyer, relocating leads while Realtor.com Premier Agent focuses on buyer, seller leads. Both can produce quality leads with proper follow-up.

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