Platform Comparison

Realtor.com Premier Agent vs Opcity (Move.com)

Which platform is better for real estate agents? Compare features, pricing, and real user experiences.

Realtor.com Premier Agent

Rating: 3.8/5

From: $25

Avg CPL: $40

Best for established agents

Opcity (Move.com)

Rating: 3.7/5

From: $0

Best for buyer's agents

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Feature Comparison

Side-by-Side Features

Feature

Realtor.com

Opcity

Starting Price

$25

$0

Avg Cost/Lead

$40

N/A

Our Rating

3.8/5

3.7/5

Free Tier

Contract Required

Yes

Yes

Year Founded

1996

2015

buyer leads

seller leads

CRM integration

listing promotion

agent profile

qualified leads

transaction tracking

referral management

quality scoring

Strengths & Weaknesses

Pros & Cons

Realtor.com Premier Agent

Pros

  • High-quality traffic from MLS source
  • Strong brand trust with consumers
  • Good integration with MLS
  • Professional agent profiles
  • Less saturated than Zillow

Cons

  • Expensive cost per lead
  • Shared leads with competitors
  • Limited customization options
  • Geography restrictions apply
  • Annual contract commitment

Opcity (Move.com)

Pros

  • No upfront cost
  • Pre-qualified leads
  • Pay only on successful transaction
  • High lead quality
  • Good conversion tracking

Cons

  • High transaction fees (25-35%)
  • Limited to qualifying agents
  • Geographic restrictions
  • Competitive selection process
  • Long-term contract commitment

More Leads

25%

Lower Cost

100%

Exclusive

"Finally, leads that actually answer the phone. Worth every penny."

— Agent, Denver, CO

Our Verdict

It's a close call

Choose Realtor.com Premier Agent if: You need buyer leads and seller leads and are established agents or teams.

Choose Opcity (Move.com) if: You prioritize qualified leads and transaction tracking and are buyer's agents or teams. It's also the more affordable option starting at $0.

Bottom line: Both platforms serve real estate agents well, but in different ways. Realtor.com Premier Agent scores 3.8/5 in our ratings while Opcity (Move.com) scores 3.7/5. Your best choice depends on your specific needs, budget, and experience level.

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FAQ

Realtor.com vs Opcity FAQ

Which is better: Realtor.com Premier Agent or Opcity (Move.com)?

Realtor.com Premier Agent (3.8/5) is best for established agents and teams, while Opcity (Move.com) (3.7/5) is best for buyer's agents and teams. Your choice depends on your specific needs and budget.

What's the price difference between Realtor.com Premier Agent and Opcity (Move.com)?

Realtor.com Premier Agent starts at $25 while Opcity (Move.com) starts at $0. Compare total cost of ownership including lead costs.

Can I use both Realtor.com Premier Agent and Opcity (Move.com)?

Yes, many agents use multiple platforms together. Realtor.com Premier Agent and Opcity (Move.com) can complement each other if they serve different functions in your lead generation process.

Which platform has better lead quality?

Lead quality depends on many factors. Realtor.com Premier Agent specializes in buyer, seller leads while Opcity (Move.com) focuses on buyer, relocating leads. Both can produce quality leads with proper follow-up.

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