Platform Comparison
Which platform is better for real estate agents? Compare features, pricing, and real user experiences.
Rating: 3.8/5
From: $25
Avg CPL: $40
Best for established agents
Rating: 3.5/5
From: $20
Avg CPL: $35
Best for established agents
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Feature Comparison
Feature
Realtor.com
Zillow
Starting Price
$25
$20
Avg Cost/Lead
$40
$35
Our Rating
3.8/5
3.5/5
Free Tier
✗
✗
Contract Required
Yes
Yes
Year Founded
1996
2006
buyer leads
seller leads
CRM integration
listing promotion
agent profile
CRM
auto matching
advertising
mobile app
lead management
Strengths & Weaknesses
Pros
Cons
Pros
Cons
4×
More Leads
25%
Lower Cost
100%
Exclusive
"Finally, leads that actually answer the phone. Worth every penny."
— Agent, Denver, CO
Our Verdict
Choose Realtor.com Premier Agent if: You need buyer leads and seller leads and are established agents or teams.
Choose Zillow Premier Agent if: You prioritize buyer leads and seller leads and are established agents or teams. It's also the more affordable option starting at $20.
Bottom line: Both platforms serve real estate agents well, but in different ways. Realtor.com Premier Agent scores 3.8/5 in our ratings while Zillow Premier Agent scores 3.5/5. Your best choice depends on your specific needs, budget, and experience level.
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See How It Works →FAQ
Realtor.com Premier Agent (3.8/5) is best for established agents and teams, while Zillow Premier Agent (3.5/5) is best for established agents and teams. Your choice depends on your specific needs and budget.
Realtor.com Premier Agent starts at $25 while Zillow Premier Agent starts at $20. Compare total cost of ownership including lead costs.
Yes, many agents use multiple platforms together. Realtor.com Premier Agent and Zillow Premier Agent can complement each other if they serve different functions in your lead generation process.
Lead quality depends on many factors. Realtor.com Premier Agent specializes in buyer, seller leads while Zillow Premier Agent focuses on buyer, seller leads. Both can produce quality leads with proper follow-up.
Keep Learning
Explore reviews, alternatives, and pricing for these platforms
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Lower cost
100%
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