Platform Comparison
Which platform is better for real estate agents? Compare features, pricing, and real user experiences.
Rating: 3.5/5
From: $20
Avg CPL: $35
Best for established agents
Rating: 3.8/5
From: $0
Best for top performing agents
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Feature Comparison
Feature
Zillow
HomeLight
Starting Price
$20
$0
Avg Cost/Lead
$35
N/A
Our Rating
3.5/5
3.8/5
Free Tier
✗
✓
Contract Required
Yes
Yes
Year Founded
2006
2012
buyer leads
seller leads
CRM
auto matching
advertising
mobile app
lead management
agent matching
performance data
transaction tracking
client communication
Strengths & Weaknesses
Pros
Cons
Pros
Cons
4×
More Leads
25%
Lower Cost
100%
Exclusive
"We went from struggling with Zillow to getting exclusive calls daily."
— Real Estate Agent, Austin, TX
Our Verdict
Choose Zillow Premier Agent if: You need buyer leads and seller leads and are established agents or teams.
Choose HomeLight if: You prioritize agent matching and performance data and are top performing agents or data driven agents. It's also the more affordable option starting at $0.
Bottom line: Both platforms serve real estate agents well, but in different ways. HomeLight scores 3.8/5 in our ratings while Zillow Premier Agent scores 3.5/5. Your best choice depends on your specific needs, budget, and experience level.
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See How It Works →FAQ
Zillow Premier Agent (3.5/5) is best for established agents and teams, while HomeLight (3.8/5) is best for top-performing agents and data-driven agents. Your choice depends on your specific needs and budget.
Zillow Premier Agent starts at $20 while HomeLight starts at $0. Compare total cost of ownership including lead costs.
Yes, many agents use multiple platforms together. Zillow Premier Agent and HomeLight can complement each other if they serve different functions in your lead generation process.
Lead quality depends on many factors. Zillow Premier Agent specializes in buyer, seller leads while HomeLight focuses on buyer, seller leads. Both can produce quality leads with proper follow-up.
Keep Learning
Explore reviews, alternatives, and pricing for these platforms
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4×
More leads
25%
Lower cost
100%
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