Platform Comparison
Which platform is better for real estate agents? Compare features, pricing, and real user experiences.
Rating: 3.5/5
From: $20
Avg CPL: $35
Best for established agents
Rating: 3.8/5
From: $25
Avg CPL: $40
Best for established agents
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Feature Comparison
Feature
Zillow
Realtor.com
Starting Price
$20
$25
Avg Cost/Lead
$35
$40
Our Rating
3.5/5
3.8/5
Free Tier
✗
✗
Contract Required
Yes
Yes
Year Founded
2006
1996
buyer leads
seller leads
CRM
auto matching
advertising
mobile app
lead management
CRM integration
listing promotion
agent profile
Strengths & Weaknesses
Pros
Cons
Pros
Cons
4×
More Leads
25%
Lower Cost
100%
Exclusive
"We went from struggling with Zillow to getting exclusive calls daily."
— Real Estate Agent, Austin, TX
Our Verdict
Choose Zillow Premier Agent if: You need buyer leads and seller leads and are established agents or teams. It's also the more affordable option starting at $20.
Choose Realtor.com Premier Agent if: You prioritize buyer leads and seller leads and are established agents or teams.
Bottom line: Both platforms serve real estate agents well, but in different ways. Realtor.com Premier Agent scores 3.8/5 in our ratings while Zillow Premier Agent scores 3.5/5. Your best choice depends on your specific needs, budget, and experience level.
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See How It Works →FAQ
Zillow Premier Agent (3.5/5) is best for established agents and teams, while Realtor.com Premier Agent (3.8/5) is best for established agents and teams. Your choice depends on your specific needs and budget.
Zillow Premier Agent starts at $20 while Realtor.com Premier Agent starts at $25. Compare total cost of ownership including lead costs.
Yes, many agents use multiple platforms together. Zillow Premier Agent and Realtor.com Premier Agent can complement each other if they serve different functions in your lead generation process.
Lead quality depends on many factors. Zillow Premier Agent specializes in buyer, seller leads while Realtor.com Premier Agent focuses on buyer, seller leads. Both can produce quality leads with proper follow-up.
Keep Learning
Explore reviews, alternatives, and pricing for these platforms
Wait — Don't Leave Empty-Handed
See how agents are getting exclusive leads at lower cost than Zillow — delivered straight to their phone. No shared leads. No bidding wars.
4×
More leads
25%
Lower cost
100%
Exclusive
Free 15-minute consultation. No contracts. No pressure.