Platform Comparison
Which platform is better for real estate agents? Compare features, pricing, and real user experiences.
Rating: 3.5/5
From: $20
Avg CPL: $35
Best for established agents
Rating: 3.9/5
From: $199/mo
Avg CPL: $22
Best for relationship focused agents
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Feature Comparison
Feature
Zillow
Zurple
Starting Price
$20
$199/mo
Avg Cost/Lead
$35
$22
Our Rating
3.5/5
3.9/5
Free Tier
✗
✗
Contract Required
Yes
No
Year Founded
2006
2009
buyer leads
seller leads
CRM
auto matching
advertising
mobile app
lead management
behavioral marketing
IDX website
automated campaigns
lead scoring
social media
Strengths & Weaknesses
Pros
Cons
Pros
Cons
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25%
Lower Cost
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"Finally, leads that actually answer the phone. Worth every penny."
— Agent, Denver, CO
Our Verdict
Choose Zillow Premier Agent if: You need buyer leads and seller leads and are established agents or teams. It's also the more affordable option starting at $20.
Choose Zurple if: You prioritize behavioral marketing and IDX website and are relationship focused agents or nurture focused strategies.
Bottom line: Both platforms serve real estate agents well, but in different ways. Zurple scores 3.9/5 in our ratings while Zillow Premier Agent scores 3.5/5. Your best choice depends on your specific needs, budget, and experience level.
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See How It Works →FAQ
Zillow Premier Agent (3.5/5) is best for established agents and teams, while Zurple (3.9/5) is best for relationship-focused agents and nurture-focused strategies. Your choice depends on your specific needs and budget.
Zillow Premier Agent starts at $20 while Zurple starts at $199/month. Compare total cost of ownership including lead costs.
Yes, many agents use multiple platforms together. Zillow Premier Agent and Zurple can complement each other if they serve different functions in your lead generation process.
Lead quality depends on many factors. Zillow Premier Agent specializes in buyer, seller leads while Zurple focuses on buyer, seller leads. Both can produce quality leads with proper follow-up.
Keep Learning
Explore reviews, alternatives, and pricing for these platforms
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