Platform Comparison
Which platform is better for real estate agents? Compare features, pricing, and real user experiences.
Rating: 3.9/5
From: $199/mo
Avg CPL: $22
Best for relationship focused agents
Rating: 3.7/5
From: $0
Best for buyer's agents
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Feature Comparison
Feature
Zurple
Opcity
Starting Price
$199/mo
$0
Avg Cost/Lead
$22
N/A
Our Rating
3.9/5
3.7/5
Free Tier
✗
✓
Contract Required
No
Yes
Year Founded
2009
2015
behavioral marketing
IDX website
automated campaigns
lead scoring
social media
qualified leads
transaction tracking
referral management
quality scoring
Strengths & Weaknesses
Pros
Cons
Pros
Cons
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25%
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"Finally, leads that actually answer the phone. Worth every penny."
— Agent, Denver, CO
Our Verdict
Choose Zurple if: You need behavioral marketing and IDX website and are relationship focused agents or nurture focused strategies.
Choose Opcity (Move.com) if: You prioritize qualified leads and transaction tracking and are buyer's agents or teams. It's also the more affordable option starting at $0.
Bottom line: Both platforms serve real estate agents well, but in different ways. Zurple scores 3.9/5 in our ratings while Opcity (Move.com) scores 3.7/5. Your best choice depends on your specific needs, budget, and experience level.
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See How It Works →FAQ
Zurple (3.9/5) is best for relationship-focused agents and nurture-focused strategies, while Opcity (Move.com) (3.7/5) is best for buyer's agents and teams. Your choice depends on your specific needs and budget.
Zurple starts at $199/month while Opcity (Move.com) starts at $0. Compare total cost of ownership including lead costs.
Yes, many agents use multiple platforms together. Zurple and Opcity (Move.com) can complement each other if they serve different functions in your lead generation process.
Lead quality depends on many factors. Zurple specializes in buyer, seller leads while Opcity (Move.com) focuses on buyer, relocating leads. Both can produce quality leads with proper follow-up.
Keep Learning
Explore reviews, alternatives, and pricing for these platforms
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