LEAD GEN PLATFORM

Opcity (Move.com) Review

3.7

Rating

$0+

Starting Price

Free Tier

Quick Verdict

Good Option

Best For

  • buyer's agents
  • teams
  • conversion focused agents

Not Great For

  • listing focused agents
  • low conversion agents

Better Alternative

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Platform Overview

What is Opcity (Move.com)?

Opcity (Move.com) is a lead gen platform platform founded in 2015. It specializes in providing buyer and relocating leads to real estate professionals through qualified leads, transaction tracking, referral management.

The platform uses a per transaction pricing model, starting at $0 . They offer a free tier for agents to get started. An annual contract is typically required.

Quick Facts

Founded
2015
Lead Types
buyer, relocating
Category
Lead Gen Platform
Rating
3.7/5
Contract
Required

Not sure this platform is worth your money?

See how agents are getting exclusive leads at lower cost — without sharing them with 5 other agents.

Honest Assessment

Opcity (Move.com) Pros & Cons

Pros

  • No upfront cost
  • Pre-qualified leads
  • Pay only on successful transaction
  • High lead quality
  • Good conversion tracking

Cons

  • High transaction fees (25-35%)
  • Limited to qualifying agents
  • Geographic restrictions
  • Competitive selection process
  • Long-term contract commitment

Bottom line: Opcity (Move.com) works best for buyer's agents and teams who need qualified leads, transaction tracking, referral management. Consider your specific needs carefully before committing.

Cost Analysis

Opcity (Move.com) Pricing Breakdown

Opcity (Move.com)

Pay Per Transaction

$0

Starting Price

Free Tier

Contract Required

No Lead Cost

Monthly Investment

Platform Fee $0
Estimated Total $0+/mo

Value Analysis

ROI Potential

Medium - good results reported by many agents

Best For Budget

Budget-friendly option suitable for new agents

Contract Terms

Annual commitment typically required

Pricing Verdict

With a free tier available, Opcity (Move.com) is priced competitively for the features offered. The value depends on how well the features match your specific needs.

Features

Opcity (Move.com) Features & Capabilities

qualified leads

Generate and manage leads through the platform's lead generation tools.

transaction tracking

Advanced transaction tracking capabilities to enhance your real estate business.

referral management

Advanced referral management capabilities to enhance your real estate business.

quality scoring

Advanced quality scoring capabilities to enhance your real estate business.

More Leads

25%

Lower Cost

100%

Exclusive

"We went from struggling with Zillow to getting exclusive calls daily."

— Real Estate Agent, Austin, TX

Compare Options

Opcity (Move.com) Alternatives

Consider these alternatives to Opcity (Move.com), each offering unique advantages for different types of real estate agents.

Zillow

Lead Gen Platform

3.5/5

$20 /lead

Avg: $35/lead

Key Features

  • buyer leads
  • seller leads
  • CRM

Best For

established agents teams

Ylopo

Social Media Marketing

4/5

$499 /month

Avg: $12/lead

Key Features

  • Facebook advertising
  • AI powered ads
  • video marketing

Best For

Facebook advertising focused agents video marketers

CINC

Lead Gen Platform

4.3/5

$299 /month

Avg: $12/lead

Key Features

  • IDX website
  • Google ads
  • Facebook ads

Best For

serious agents teams

Zurple

Lead Gen Platform

3.9/5

$199 /month

Avg: $22/lead

Key Features

  • behavioral marketing
  • IDX website
  • automated campaigns

Best For

relationship focused agents nurture focused strategies

Real Geeks

Website Builder

4.2/5

$249 /month

Avg: $18/lead

Key Features

  • IDX website
  • SEO optimization
  • Google ads

Best For

tech savvy agents SEO focused agents

Follow Up Boss

Crm

4.6/5

$69 /user/month

Key Features

  • lead routing
  • automated follow up
  • text messaging

Best For

teams high volume agents

Need help choosing the right platform for your real estate business?

Why Agents Are Switching

More Leads

25%

Lower Cost

100%

Exclusive

Not sure this platform is worth your money?See how agents are getting exclusive leads at lower cost — without sharing them with 5 other agents.

Get an Expert Opinion

Final Verdict

Should You Use Opcity (Move.com)?

Bottom line: Opcity (Move.com) is a decent option for buyer's agents and teams who need buyer and relocating leads.

Best for: Agents who prioritize qualified leads, transaction tracking, referral management and have a monthly budget of $$0+.

Not ideal for: listing-focused agents, low-conversion agents or agents looking for flexible options.

Frequently Asked

Opcity (Move.com) FAQ

Is Opcity (Move.com) worth it for real estate agents?

Opcity (Move.com) can be worth it for buyer's agents, teams, conversion-focused agents, especially if you need qualified leads, transaction tracking, referral management. However, consider your budget (starting at $0), experience level, and specific lead generation goals before committing.

How much does Opcity (Move.com) cost?

Opcity (Move.com) starts at $0. They offer a free tier to get started. An annual contract is typically required.

What are the best alternatives to Opcity (Move.com)?

Top alternatives to Opcity (Move.com) include Homelight, Upnest, Clever. Each has different strengths, pricing models, and target audiences, so compare features carefully.

Who should use Opcity (Move.com)?

Opcity (Move.com) works best for buyer's agents, teams, conversion-focused agents who need buyer and relocating leads. It's not ideal for listing-focused agents, low-conversion agents. Consider your experience level, budget, and lead generation strategy.

What features does Opcity (Move.com) offer?

Opcity (Move.com) includes qualified leads, transaction tracking, referral management, quality scoring. The platform focuses on buyer and relocating lead generation and is designed for lead-gen-platform needs.

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