3.5
Rating
$20+
Starting Price
$35
Avg Cost/Lead
Quick Verdict
Good Option
Better Alternative
Google Local Services Ads deliver exclusive leads at lower cost. You own the profile, the reviews, and the ranking. No shared leads — every call goes directly to you.
Zillow
~$35/lead
Shared with other agents
Google LSA
~$15/lead
100% exclusive to you
Platform Overview
Zillow Premier Agent is a lead gen platform platform founded in 2006. It specializes in providing buyer and seller leads to real estate professionals through buyer leads, seller leads, CRM.
The platform uses a per lead pricing model, starting at $20 per lead. An annual contract is typically required.
Not sure this platform is worth your money?
See how agents are getting exclusive leads at lower cost — without sharing them with 5 other agents.
Honest Assessment
Bottom line: Zillow Premier Agent works best for established agents and teams who need buyer leads, seller leads, CRM. Consider your specific needs carefully before committing.
Cost Analysis
Pay Per Lead
$20/lead
Starting Price
$35
Avg Cost/Lead
✗
Free Tier
✓
Contract Required
●
Fair Value
ROI Potential
Medium - good results reported by many agents
Best For Budget
Budget-friendly option suitable for new agents
Contract Terms
Annual commitment typically required
Zillow Premier Agent is priced competitively for the features offered. The value depends on how well the features match your specific needs.
Features
Generate and manage leads through the platform's lead generation tools.
Generate and manage leads through the platform's lead generation tools.
Advanced CRM capabilities to enhance your real estate business.
Advanced auto matching capabilities to enhance your real estate business.
Advanced advertising capabilities to enhance your real estate business.
Advanced mobile app capabilities to enhance your real estate business.
Generate and manage leads through the platform's lead generation tools.
4×
More Leads
25%
Lower Cost
100%
Exclusive
"Finally, leads that actually answer the phone. Worth every penny."
— Agent, Denver, CO
Compare Options
Consider these alternatives to Zillow Premier Agent, each offering unique advantages for different types of real estate agents.
Lead Gen Platform
3.9/5
Avg: $22/lead
Key Features
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3.8/5
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4.1/5
Avg: $15/lead
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Crm
4.6/5
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Best For
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4.3/5
Avg: $12/lead
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Website Builder
4.2/5
Avg: $18/lead
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Need help choosing the right platform for your real estate business?
Compare Options
Compare features, pricing, and user reviews
Compare features, pricing, and user reviews
Compare features, pricing, and user reviews
Compare features, pricing, and user reviews
Compare features, pricing, and user reviews
Compare features, pricing, and user reviews
Why Agents Are Switching
4×
More Leads
25%
Lower Cost
100%
Exclusive
Not sure this platform is worth your money?See how agents are getting exclusive leads at lower cost — without sharing them with 5 other agents.
Get an Expert OpinionFinal Verdict
Bottom line: Zillow Premier Agent is a decent option for established agents and teams who need buyer and seller leads.
Best for: Agents who prioritize buyer leads, seller leads, CRM and have a monthly budget of $$20+.
Not ideal for: new agents, low-budget, exclusive leads or agents looking for flexible options.
Frequently Asked
Zillow Premier Agent can be worth it for established agents, teams, high-budget agents, especially if you need buyer leads, seller leads, CRM. However, consider your budget (starting at $20), experience level, and specific lead generation goals before committing.
Zillow Premier Agent starts at $20 per lead with an average cost per lead of $35. An annual contract is typically required.
Top alternatives to Zillow Premier Agent include Realtor Com, Homes Com, Redfin Direct. Each has different strengths, pricing models, and target audiences, so compare features carefully.
Zillow Premier Agent works best for established agents, teams, high-budget agents who need buyer and seller leads. It's not ideal for new agents, low-budget, exclusive leads. Consider your experience level, budget, and lead generation strategy.
Zillow Premier Agent includes buyer leads, seller leads, CRM, auto-matching, advertising, mobile app, lead management. The platform focuses on buyer and seller lead generation and is designed for lead-gen-platform needs.
Keep Learning
Explore more real estate lead generation resources
Wait — Don't Leave Empty-Handed
See how agents are getting exclusive leads at lower cost than Zillow — delivered straight to their phone. No shared leads. No bidding wars.
4×
More leads
25%
Lower cost
100%
Exclusive
Free 15-minute consultation. No contracts. No pressure.