Real Estate Script
"Hi [Name], this is [Your Name] with [Brokerage]. You recently inquired about [property address/area] online. I wanted to reach out personally to see if you have any questions about that property or the area in general. Are you actively looking to buy a home?"
"I was just browsing"
"That's completely fine - most people start by browsing to get a feel for what's available. I'm curious though - is homeownership something you're considering for the future, or are you content renting? Even if you're just exploring, I'd be happy to answer any questions about the market."
"I'm not ready to buy yet"
"I appreciate you being upfront about that. Many buyers take their time to make the right decision. What would need to happen for you to feel ready? Sometimes it's about finding the right property, getting financing in order, or just the right timing."
• Practice first: Read through the script several times before using it with prospects
• Personalize: Adapt the language to match your speaking style and local market
• Stay natural: Don't sound robotic - use the script as a framework, not a word-for-word script
• Handle objections: Be prepared with the responses provided, but be ready to adapt
• Track results: Note what works and doesn't work to improve your delivery
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Usage Guide
Use this script when making follow up calls to potential home buyers. Effective for online leads, referrals, and open house visitors.
Best Timing
Within 5 minutes of inquiry
Follow-up Schedule
Follow up every 24-48 hours
Expected Conversion
15-25% with proper follow-up
Adapt & Customize
Adjust the script language and approach based on your local market conditions, average home prices, and cultural norms. Use local real estate terminology and reference familiar landmarks or neighborhoods.
Modify the tone and word choices to match your natural speaking style. If you're more formal or casual, adjust accordingly. The key is to sound authentic while hitting the main talking points.
Adapt the opening and questions based on the specific situation - warm lead vs. cold call, time since their inquiry, previous conversations, or referral source. Personalize whenever possible.
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"We went from struggling with Zillow to getting exclusive calls daily."
— Real Estate Agent, Austin, TX
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