Real Estate Script

Drip Campaign Email Template

Email Ongoing Nurture nurture

The Script

"Subject: [Local Area] Market Update - [Month Year] Hi [Name], I hope you're doing well! I wanted to share this month's market update for [local area] since you expressed interest in the area. [Market statistics and insights] If you have any questions about the market or are thinking about making a move, I'm always here to help. Best regards, [Your Name]"

Pro Tips

  • Provide valuable market information
  • Keep it conversational
  • Don't be too sales-focused
  • Include relevant local data

Usage Guidelines

• Practice first: Read through the script several times before using it with prospects

• Personalize: Adapt the language to match your speaking style and local market

• Stay natural: Don't sound robotic - use the script as a framework, not a word-for-word script

• Handle objections: Be prepared with the responses provided, but be ready to adapt

• Track results: Note what works and doesn't work to improve your delivery

Great script. But what if leads called you first?

Cold calling converts at 1-3%. Inbound leads convert at 15-25%. See how agents are flipping the script.

Flip the Script →

Usage Guide

When & How to Use This Script

When to Use

Use this script when making email calls in ongoing nurture situations.

Best Timing

Timing varies

Follow-up Schedule

Follow up every 3-7 days

Expected Conversion

10-20% with proper follow-up

Preparation

  • ● Research the prospect beforehand
  • ● Practice the script until natural
  • ● Prepare for common objections
  • ● Have your calendar ready
  • ● Set up your CRM for tracking
  • ● Choose optimal calling times

Success Keys

  • ● Sound natural and conversational
  • ● Listen more than you talk
  • ● Ask discovery questions
  • ● Build rapport before pitching
  • ● Always have a clear next step
  • ● Follow up consistently

Adapt & Customize

Script Variations

Adaptation Tips

For Different Markets

Adjust the script language and approach based on your local market conditions, average home prices, and cultural norms. Use local real estate terminology and reference familiar landmarks or neighborhoods.

For Your Personality

Modify the tone and word choices to match your natural speaking style. If you're more formal or casual, adjust accordingly. The key is to sound authentic while hitting the main talking points.

For Different Scenarios

Adapt the opening and questions based on the specific situation - warm lead vs. cold call, time since their inquiry, previous conversations, or referral source. Personalize whenever possible.

Avoid These

Common Mistakes to Avoid

Don't Do This

  • × Sound like you're reading a script
  • × Talk too fast or rush through
  • × Give up after one objection
  • × Fail to ask for next steps
  • × Skip the follow-up sequence

Do This Instead

  • ✓ Practice until it sounds natural
  • ✓ Speak at a normal conversational pace
  • ✓ Handle objections professionally
  • ✓ Always end with a specific next step
  • ✓ Set up systematic follow-up

4×

More Leads

25%

Lower Cost

100%

Exclusive

"Our cost per lead dropped by 40% in the first month. Game changer."

— Broker, Tampa, FL

Keep Learning

More Scripts & Strategies

Continue building your real estate prospecting toolkit

Platform Reviews

Real Geeks Review

Zillow Premier Agent Review

Strategies

Cold Calling Guide

Instagram Marketing Guide

Lead Types

Absentee Owner Leads Guide
Reviews Compare Strategies Scripts Glossary

Master Your Scripts

Get More Proven Scripts

Access our complete library of real estate scripts, objection handlers, and conversation frameworks. Plus get training on how to customize them for maximum results.

Get Free Script Training Browse All Scripts