Real Estate Script
"Hi [Name], this is [Your Name] with [Brokerage]. I noticed your home on [Street] came off the market recently. I'm sure this has been frustrating for you. I specialize in helping homeowners in situations like yours, and I'd love to share some insights on why your home might not have sold and what we could do differently. Would you be open to a brief conversation about your experience and what your goals are moving forward?"
"I'm not interested in relisting"
"I completely understand. Many homeowners feel that way after their listing expires. I'm not calling to pressure you into anything. I'm curious - what was your experience like with your previous agent? Sometimes a fresh perspective on pricing or marketing can make all the difference."
"We already have an agent"
"That's great to hear. Is that the same agent you worked with before, or did you decide to try someone new? Either way, I'd be happy to share some insights that might help this time around - no strings attached."
• Practice first: Read through the script several times before using it with prospects
• Personalize: Adapt the language to match your speaking style and local market
• Stay natural: Don't sound robotic - use the script as a framework, not a word-for-word script
• Handle objections: Be prepared with the responses provided, but be ready to adapt
• Track results: Note what works and doesn't work to improve your delivery
Great script. But what if leads called you first?
Cold calling converts at 1-3%. Inbound leads convert at 15-25%. See how agents are flipping the script.
Usage Guide
Use this script when making cold call calls to homeowners whose listings have expired. Best used within 24-48 hours of the listing expiration.
Best Timing
Within 24 hours of expiration
Follow-up Schedule
Follow up every 7-14 days
Expected Conversion
5-8% with proper follow-up
Adapt & Customize
Adjust the script language and approach based on your local market conditions, average home prices, and cultural norms. Use local real estate terminology and reference familiar landmarks or neighborhoods.
Modify the tone and word choices to match your natural speaking style. If you're more formal or casual, adjust accordingly. The key is to sound authentic while hitting the main talking points.
Adapt the opening and questions based on the specific situation - warm lead vs. cold call, time since their inquiry, previous conversations, or referral source. Personalize whenever possible.
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