Real Estate Script
"Hi [Name], this is [Your Name] with [Brokerage]. I saw your beautiful home for sale on [Street/Website]. Congratulations on taking the initiative to sell it yourself! I actually help a lot of homeowners who start by selling on their own. I'm curious - how has your experience been so far? Have you had much activity?"
"We don't want to pay a commission"
"I totally understand wanting to save that money. Many homeowners feel the same way initially. I'm curious though - what's been the most challenging part of the process for you so far? Sometimes there are ways to actually net more money even after commission when you factor in pricing, marketing reach, and negotiation."
"We don't need an agent"
"That's great that you feel confident handling it yourself. Many successful sales happen that way. I'm just curious - have you sold a home before, or is this your first time? Either way, I'd be happy to share some insights that might help you get top dollar, even if you continue selling on your own."
• Practice first: Read through the script several times before using it with prospects
• Personalize: Adapt the language to match your speaking style and local market
• Stay natural: Don't sound robotic - use the script as a framework, not a word-for-word script
• Handle objections: Be prepared with the responses provided, but be ready to adapt
• Track results: Note what works and doesn't work to improve your delivery
Great script. But what if leads called you first?
Cold calling converts at 1-3%. Inbound leads convert at 15-25%. See how agents are flipping the script.
Usage Guide
Use this script when making cold call calls to for-sale-by-owner prospects. Works for both initial contact and follow-up scenarios.
Best Timing
Within 24 hours of listing
Follow-up Schedule
Follow up every 5-10 days
Expected Conversion
3-5% with proper follow-up
Adapt & Customize
Adjust the script language and approach based on your local market conditions, average home prices, and cultural norms. Use local real estate terminology and reference familiar landmarks or neighborhoods.
Modify the tone and word choices to match your natural speaking style. If you're more formal or casual, adjust accordingly. The key is to sound authentic while hitting the main talking points.
Adapt the opening and questions based on the specific situation - warm lead vs. cold call, time since their inquiry, previous conversations, or referral source. Personalize whenever possible.
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"We went from struggling with Zillow to getting exclusive calls daily."
— Real Estate Agent, Austin, TX
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