Real Estate Script
"Hi [Name], it's [Your Name] again from [Brokerage]. We spoke [timeframe] about your home on [Street]. I was just checking in to see how things are going with the sale. Have you had any showings or offers since we last talked? I know you were hoping to [their specific goal mentioned in first call]."
"Still trying to do it ourselves"
"I respect that completely. You seem very determined, and that's admirable. I'm just curious - based on what you've learned over the past [timeframe], is there anything you'd do differently if you were starting over? Sometimes small adjustments can make a big difference in results."
"We're getting some activity"
"That's fantastic! I'm glad to hear it. Are you finding that the activity is translating into serious offers, or are people mostly just looking? Sometimes there's a difference between lookers and qualified buyers, and I've found ways to help filter for more serious prospects."
• Practice first: Read through the script several times before using it with prospects
• Personalize: Adapt the language to match your speaking style and local market
• Stay natural: Don't sound robotic - use the script as a framework, not a word-for-word script
• Handle objections: Be prepared with the responses provided, but be ready to adapt
• Track results: Note what works and doesn't work to improve your delivery
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Usage Guide
Use this script when making follow up calls to for-sale-by-owner prospects. Works for both initial contact and follow-up scenarios.
Best Timing
Within 24 hours of listing
Follow-up Schedule
Follow up every 5-10 days
Expected Conversion
3-5% with proper follow-up
Adapt & Customize
Adjust the script language and approach based on your local market conditions, average home prices, and cultural norms. Use local real estate terminology and reference familiar landmarks or neighborhoods.
Modify the tone and word choices to match your natural speaking style. If you're more formal or casual, adjust accordingly. The key is to sound authentic while hitting the main talking points.
Adapt the opening and questions based on the specific situation - warm lead vs. cold call, time since their inquiry, previous conversations, or referral source. Personalize whenever possible.
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"We went from struggling with Zillow to getting exclusive calls daily."
— Real Estate Agent, Austin, TX
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