Real Estate Script

FSBO Voicemail Script

Voicemail No Answer fsbo

The Script

"Hi [Name], this is [Your Name] with [Brokerage]. I saw your home for sale on [Street/Website] and wanted to reach out. I work with a lot of homeowners who are selling on their own, and I have some insights that might help you get the best results. My number is [phone number]. No pressure at all - just thought the information might be valuable. Again, [Your Name] at [phone number]."

Pro Tips

  • Compliment their FSBO effort
  • Offer insights, not services
  • Emphasize no pressure
  • Keep it brief and helpful

Usage Guidelines

Practice first: Read through the script several times before using it with prospects

Personalize: Adapt the language to match your speaking style and local market

Stay natural: Don't sound robotic - use the script as a framework, not a word-for-word script

Handle objections: Be prepared with the responses provided, but be ready to adapt

Track results: Note what works and doesn't work to improve your delivery

Great script. But what if leads called you first?

Cold calling converts at 1-3%. Inbound leads convert at 15-25%. See how agents are flipping the script.

Usage Guide

When & How to Use This Script

When to Use

Use this script when making voicemail calls to for-sale-by-owner prospects. Works for both initial contact and follow-up scenarios.

Best Timing

Within 24 hours of listing

Follow-up Schedule

Follow up every 5-10 days

Expected Conversion

3-5% with proper follow-up

Preparation

  • Research the prospect beforehand
  • Practice the script until natural
  • Prepare for common objections
  • Have your calendar ready
  • Set up your CRM for tracking
  • Choose optimal calling times

Success Keys

  • Sound natural and conversational
  • Listen more than you talk
  • Ask discovery questions
  • Build rapport before pitching
  • Always have a clear next step
  • Follow up consistently

Adapt & Customize

Script Variations

Adaptation Tips

For Different Markets

Adjust the script language and approach based on your local market conditions, average home prices, and cultural norms. Use local real estate terminology and reference familiar landmarks or neighborhoods.

For Your Personality

Modify the tone and word choices to match your natural speaking style. If you're more formal or casual, adjust accordingly. The key is to sound authentic while hitting the main talking points.

For Different Scenarios

Adapt the opening and questions based on the specific situation - warm lead vs. cold call, time since their inquiry, previous conversations, or referral source. Personalize whenever possible.

Avoid These

Common Mistakes to Avoid

Don't Do This

  • × Sound like you're reading a script
  • × Talk too fast or rush through
  • × Give up after one objection
  • × Fail to ask for next steps
  • × Skip the follow-up sequence

Do This Instead

  • Practice until it sounds natural
  • Speak at a normal conversational pace
  • Handle objections professionally
  • Always end with a specific next step
  • Set up systematic follow-up

More Leads

25%

Lower Cost

100%

Exclusive

"We went from struggling with Zillow to getting exclusive calls daily."

— Real Estate Agent, Austin, TX

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