Real Estate Script
"Hi [Name], this is [Your Name] with [Brokerage]. I saw your home for sale on [Street/Website] and wanted to reach out. I work with a lot of homeowners who are selling on their own, and I have some insights that might help you get the best results. My number is [phone number]. No pressure at all - just thought the information might be valuable. Again, [Your Name] at [phone number]."
• Practice first: Read through the script several times before using it with prospects
• Personalize: Adapt the language to match your speaking style and local market
• Stay natural: Don't sound robotic - use the script as a framework, not a word-for-word script
• Handle objections: Be prepared with the responses provided, but be ready to adapt
• Track results: Note what works and doesn't work to improve your delivery
Great script. But what if leads called you first?
Cold calling converts at 1-3%. Inbound leads convert at 15-25%. See how agents are flipping the script.
Usage Guide
Use this script when making voicemail calls to for-sale-by-owner prospects. Works for both initial contact and follow-up scenarios.
Best Timing
Within 24 hours of listing
Follow-up Schedule
Follow up every 5-10 days
Expected Conversion
3-5% with proper follow-up
Adapt & Customize
Adjust the script language and approach based on your local market conditions, average home prices, and cultural norms. Use local real estate terminology and reference familiar landmarks or neighborhoods.
Modify the tone and word choices to match your natural speaking style. If you're more formal or casual, adjust accordingly. The key is to sound authentic while hitting the main talking points.
Adapt the opening and questions based on the specific situation - warm lead vs. cold call, time since their inquiry, previous conversations, or referral source. Personalize whenever possible.
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"We went from struggling with Zillow to getting exclusive calls daily."
— Real Estate Agent, Austin, TX
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