Real Estate Script
"Hi [Name], this is [Your Name] with [Brokerage]. You just inquired about [specific property/search] online. I'm calling because I have some additional information that might be helpful. Do you have a quick minute to talk about what you're looking for?"
"I'm not working with agents"
"I totally understand. A lot of people prefer to look on their own initially. I'm not calling to pressure you into anything. I just notice you were looking at [property/area], and I have some insights about that property that might save you time. Would you be open to hearing them?"
"I already have an agent"
"That's great! It sounds like you're serious about finding something. I hope your agent is taking good care of you. Out of curiosity, how long have you been looking? Sometimes I have pocket listings or know about properties coming soon that might not be widely available yet."
• Practice first: Read through the script several times before using it with prospects
• Personalize: Adapt the language to match your speaking style and local market
• Stay natural: Don't sound robotic - use the script as a framework, not a word-for-word script
• Handle objections: Be prepared with the responses provided, but be ready to adapt
• Track results: Note what works and doesn't work to improve your delivery
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Usage Guide
Use this script when making follow up calls to potential home buyers. Effective for online leads, referrals, and open house visitors.
Best Timing
Within 5 minutes of inquiry
Follow-up Schedule
Follow up every 24-48 hours
Expected Conversion
15-25% with proper follow-up
Adapt & Customize
Adjust the script language and approach based on your local market conditions, average home prices, and cultural norms. Use local real estate terminology and reference familiar landmarks or neighborhoods.
Modify the tone and word choices to match your natural speaking style. If you're more formal or casual, adjust accordingly. The key is to sound authentic while hitting the main talking points.
Adapt the opening and questions based on the specific situation - warm lead vs. cold call, time since their inquiry, previous conversations, or referral source. Personalize whenever possible.
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— Agent, Denver, CO
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