Real Estate Script

Internet Lead First Call Script

Follow Up Online Inquiry buyer

The Script

"Hi [Name], this is [Your Name] with [Brokerage]. You just inquired about [specific property/search] online. I'm calling because I have some additional information that might be helpful. Do you have a quick minute to talk about what you're looking for?"

Pro Tips

  • Call immediately after inquiry
  • Mention you have additional info
  • Ask for just a minute
  • Be specific about their inquiry

Objection Handling

Objection #1

"I'm not working with agents"

Your Response

"I totally understand. A lot of people prefer to look on their own initially. I'm not calling to pressure you into anything. I just notice you were looking at [property/area], and I have some insights about that property that might save you time. Would you be open to hearing them?"

Objection #2

"I already have an agent"

Your Response

"That's great! It sounds like you're serious about finding something. I hope your agent is taking good care of you. Out of curiosity, how long have you been looking? Sometimes I have pocket listings or know about properties coming soon that might not be widely available yet."

Usage Guidelines

Practice first: Read through the script several times before using it with prospects

Personalize: Adapt the language to match your speaking style and local market

Stay natural: Don't sound robotic - use the script as a framework, not a word-for-word script

Handle objections: Be prepared with the responses provided, but be ready to adapt

Track results: Note what works and doesn't work to improve your delivery

Following up is easier when leads actually want to talk to you.

Learn how to get leads that are already looking for an agent — no chasing required.

Usage Guide

When & How to Use This Script

When to Use

Use this script when making follow up calls to potential home buyers. Effective for online leads, referrals, and open house visitors.

Best Timing

Within 5 minutes of inquiry

Follow-up Schedule

Follow up every 24-48 hours

Expected Conversion

15-25% with proper follow-up

Preparation

  • Research the prospect beforehand
  • Practice the script until natural
  • Prepare for common objections
  • Have your calendar ready
  • Set up your CRM for tracking
  • Choose optimal calling times

Success Keys

  • Sound natural and conversational
  • Listen more than you talk
  • Ask discovery questions
  • Build rapport before pitching
  • Always have a clear next step
  • Follow up consistently

Adapt & Customize

Script Variations

Adaptation Tips

For Different Markets

Adjust the script language and approach based on your local market conditions, average home prices, and cultural norms. Use local real estate terminology and reference familiar landmarks or neighborhoods.

For Your Personality

Modify the tone and word choices to match your natural speaking style. If you're more formal or casual, adjust accordingly. The key is to sound authentic while hitting the main talking points.

For Different Scenarios

Adapt the opening and questions based on the specific situation - warm lead vs. cold call, time since their inquiry, previous conversations, or referral source. Personalize whenever possible.

Avoid These

Common Mistakes to Avoid

Don't Do This

  • × Sound like you're reading a script
  • × Talk too fast or rush through
  • × Give up after one objection
  • × Fail to ask for next steps
  • × Skip the follow-up sequence

Do This Instead

  • Practice until it sounds natural
  • Speak at a normal conversational pace
  • Handle objections professionally
  • Always end with a specific next step
  • Set up systematic follow-up

More Leads

25%

Lower Cost

100%

Exclusive

"Finally, leads that actually answer the phone. Worth every penny."

— Agent, Denver, CO

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