Real Estate Script
"Hi [Name], this is [Your Name] with [Brokerage]. I just listed the beautiful home at [Address] in your neighborhood, and I wanted to let you know since it's going to generate quite a bit of activity over the next few weeks. Do you happen to know anyone who might be interested in living in your neighborhood?"
"I don't know anyone looking"
"No problem at all. I actually find that many neighbors are curious about what homes are selling for these days. Are you familiar with the property at [Address]? It's quite similar to yours, so you might be interested in what we're asking."
"Please don't call here again"
"I absolutely respect that, and I'll make a note in my system. Before I go though, I'm curious - have you noticed how the market has been in your neighborhood lately? Some neighbors have been pleasantly surprised by current values."
• Practice first: Read through the script several times before using it with prospects
• Personalize: Adapt the language to match your speaking style and local market
• Stay natural: Don't sound robotic - use the script as a framework, not a word-for-word script
• Handle objections: Be prepared with the responses provided, but be ready to adapt
• Track results: Note what works and doesn't work to improve your delivery
Great script. But what if leads called you first?
Cold calling converts at 1-3%. Inbound leads convert at 15-25%. See how agents are flipping the script.
Usage Guide
Use this script when making cold call calls in new listing situations.
Best Timing
Timing varies
Follow-up Schedule
Follow up every 3-7 days
Expected Conversion
10-20% with proper follow-up
Adapt & Customize
Adjust the script language and approach based on your local market conditions, average home prices, and cultural norms. Use local real estate terminology and reference familiar landmarks or neighborhoods.
Modify the tone and word choices to match your natural speaking style. If you're more formal or casual, adjust accordingly. The key is to sound authentic while hitting the main talking points.
Adapt the opening and questions based on the specific situation - warm lead vs. cold call, time since their inquiry, previous conversations, or referral source. Personalize whenever possible.
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— Agent, Denver, CO
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