Real Estate Script
"Hi [Name], this is [Your Name] with [Brokerage]. I just sold the home at [Address] in your neighborhood, and I thought you might be interested to know what it sold for since it's similar to yours. Are you familiar with that property?"
"I'm not interested in the market"
"I understand, and I'm not calling to try to list your home. I just thought you'd be curious since the property is so similar to yours. Most neighbors like to know what's happening with values in their area. Are you planning to stay in the neighborhood long-term?"
"How much did it sell for?"
"It sold for $[amount], which was actually [above/at/below] asking price. The market has been quite [active/interesting/strong] lately. Have you been following what's been happening in your neighborhood?"
• Practice first: Read through the script several times before using it with prospects
• Personalize: Adapt the language to match your speaking style and local market
• Stay natural: Don't sound robotic - use the script as a framework, not a word-for-word script
• Handle objections: Be prepared with the responses provided, but be ready to adapt
• Track results: Note what works and doesn't work to improve your delivery
Great script. But what if leads called you first?
Cold calling converts at 1-3%. Inbound leads convert at 15-25%. See how agents are flipping the script.
Usage Guide
Use this script when making cold call calls in recent sale situations.
Best Timing
Timing varies
Follow-up Schedule
Follow up every 3-7 days
Expected Conversion
10-20% with proper follow-up
Adapt & Customize
Adjust the script language and approach based on your local market conditions, average home prices, and cultural norms. Use local real estate terminology and reference familiar landmarks or neighborhoods.
Modify the tone and word choices to match your natural speaking style. If you're more formal or casual, adjust accordingly. The key is to sound authentic while hitting the main talking points.
Adapt the opening and questions based on the specific situation - warm lead vs. cold call, time since their inquiry, previous conversations, or referral source. Personalize whenever possible.
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— Agent, Denver, CO
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