Real Estate Script
"Hi [Name], this is [Your Name] with [Brokerage]. You recently requested information about selling your home on [Address/Area]. I'd love to help you understand your options and what your home might be worth in today's market. When would be a good time to discuss your situation?"
"I'm not ready to sell yet"
"I understand completely. Many homeowners like to know their options even when they're not quite ready. What would need to happen for you to consider selling? Sometimes it's helpful to understand the market value so you can plan for the future."
"I was just curious about value"
"That's very smart to stay informed about your home's value. It's one of your biggest assets, so it makes sense to track its worth. I'd be happy to provide you with a detailed market analysis. Would you prefer I email it to you, or would you like to go over it briefly on the phone?"
• Practice first: Read through the script several times before using it with prospects
• Personalize: Adapt the language to match your speaking style and local market
• Stay natural: Don't sound robotic - use the script as a framework, not a word-for-word script
• Handle objections: Be prepared with the responses provided, but be ready to adapt
• Track results: Note what works and doesn't work to improve your delivery
Following up is easier when leads actually want to talk to you.
Learn how to get leads that are already looking for an agent — no chasing required.
Usage Guide
Use this script when making follow up calls to potential home sellers. Use for market analysis requests and listing inquiries.
Best Timing
Timing varies
Follow-up Schedule
Follow up every 3-7 days
Expected Conversion
10-20% with proper follow-up
Adapt & Customize
Adjust the script language and approach based on your local market conditions, average home prices, and cultural norms. Use local real estate terminology and reference familiar landmarks or neighborhoods.
Modify the tone and word choices to match your natural speaking style. If you're more formal or casual, adjust accordingly. The key is to sound authentic while hitting the main talking points.
Adapt the opening and questions based on the specific situation - warm lead vs. cold call, time since their inquiry, previous conversations, or referral source. Personalize whenever possible.
Avoid These
4×
More Leads
25%
Lower Cost
100%
Exclusive
"Our cost per lead dropped by 40% in the first month. Game changer."
— Broker, Tampa, FL
Keep Learning
Continue building your real estate prospecting toolkit
Master Your Scripts
Access our complete library of real estate scripts, objection handlers, and conversation frameworks. Plus get training on how to customize them for maximum results.
Wait — Don't Leave Empty-Handed
See how agents are getting exclusive leads at lower cost than Zillow — delivered straight to their phone. No shared leads. No bidding wars.
4×
More leads
25%
Lower cost
100%
Exclusive
Free 15-minute consultation. No contracts. No pressure.