Digital Strategy

Zillow Advertising for Real Estate Agents

Purchasing leads through Zillow Premier Agent

100-300%

Avg ROI

8-15%

Conversion Rate

easy

Difficulty

high

Cost Level

Stop overpaying for shared leads.

Get exclusive leads delivered to your phone — at lower cost than Zillow, Realtor.com, or any other platform.

Step-by-Step

How to Implement Zillow Advertising

1

Research & Preparation

Before starting zillow advertising, research your target market, identify your ideal client profile, and gather the necessary tools.

2

Set Up Your Tools

Configure your zillow premier and crm for maximum efficiency. Ensure tracking is in place.

3

Build Your Target List

Create a focused list of buyer and seller and zillow prospects based on your market research.

4

Execute Consistently

Implement zillow advertising on a regular schedule. Consistency is more important than perfection.

5

Follow Up Systematically

Use a CRM to track all interactions and follow up within the recommended timeframe. Most conversions happen after multiple contacts.

6

Track & Optimize

Monitor your conversion rate (target: 8-15%) and ROI (target: 100-300%). Adjust your approach based on results.

Best For

  • established
  • high budget
  • quick start

Tools Needed

  • zillow premier
  • crm
  • follow up systems

More Leads

25%

Lower Cost

100%

Exclusive

"Our cost per lead dropped by 40% in the first month. Game changer."

— Broker, Tampa, FL

FAQ

Zillow Advertising FAQ

How does zillow advertising work for real estate agents?

Purchasing leads through Zillow Premier Agent

What's the ROI of zillow advertising?

Zillow Advertising typically provides an ROI of 100-300% with conversion rates of 8-15%. Results vary based on market conditions and execution quality.

Is zillow advertising good for new agents?

Zillow Advertising works best for established and high budget agents. The difficulty level is easy with a high cost.

What tools do I need for zillow advertising?

Key tools for zillow advertising include zillow premier, crm, follow up systems. Start with the basics and add more tools as you scale.

Go Deeper

Master Zillow Advertising

Our free course covers this strategy and 30+ others in detail, with scripts and templates.

Get Help Implementing This

Keep Learning

Related Resources

More strategies, scripts, and tools